{"id":8659,"date":"2017-07-30T10:30:10","date_gmt":"2017-07-30T08:30:10","guid":{"rendered":"http:\/\/www.highjump.cz\/?p=8659\/"},"modified":"2017-07-29T16:06:03","modified_gmt":"2017-07-29T14:06:03","slug":"i-divoci-desperados-vi-ze-cesta-je-cil","status":"publish","type":"post","link":"https:\/\/www.highjump.cz\/cs\/reportaz\/2017\/i-divoci-desperados-vi-ze-cesta-je-cil\/","title":{"rendered":"I divoc\u00ed Desperados v\u00ed, \u017ee cesta je c\u00edl"},"content":{"rendered":"<p><strong>Zna\u010dka Desperados, kter\u00e1 p\u0159edstavuje kombinaci piva vyost\u0159en\u00e9ho tequilou, spou\u0161t\u00ed novou kampa\u0148 <em>Cesta je c\u00edl<\/em>. Party drink Desperados rozj\u00ed\u017ed\u00ed akci v\u00a069 zem\u00edch sv\u011bta a je jasnou volbou pro ty, kte\u0159\u00ed si cht\u011bj\u00ed u\u017e\u00edvat \u017eivota pln\u00fdmi dou\u0161ky a maj\u00ed odvahu zkou\u0161et nov\u00e9 v\u011bci. Origin\u00e1ln\u00ed n\u00e1poj inspiruje lidi kolem sebe, a tak vzal za sv\u00e9 motto <em>Cesta je c\u00edl<\/em>. Nejde jen o to j\u00edt slep\u011b za sv\u00fdm c\u00edlem, proto\u017ee cesta sama o sob\u011b n\u00e1s posouv\u00e1 d\u00e1l, a\u0165 u\u017e to dopadne jakkoliv. Svou vlastn\u00ed cestou za nespln\u011bn\u00fdmi sny a nepoko\u0159en\u00fdmi limity se v\u00a0r\u00e1mci kampan\u011b krom\u011b tv\u00e1\u0159e zna\u010dky Bena Cristovao vydaj\u00ed t\u00e9m\u011b\u0159 t\u0159i des\u00edtky mlad\u00fdch a neklidn\u00fdch influencer\u016f. Kampa\u0148 podpo\u0159\u00ed t\u0159i videa a speci\u00e1ln\u00ed microsite <\/strong><strong><a href=\"https:\/\/www.desperados.com\/cz-cz\/cestajemujcil\">www.cestajemujcil.cz<\/a><\/strong><strong>. Ta slou\u017e\u00ed jako platforma spojuj\u00edc\u00ed v\u0161echny Desperados, kte\u0159\u00ed si u\u017e\u00edvaj\u00ed cestu za sv\u00fdm c\u00edlem na plno.<\/strong><\/p>\n<p>Komunikaci zna\u010dky Desperados odstartuje video nato\u010den\u00e9 v kr\u00e1sn\u00e9m p\u0159\u00edrodn\u00edm \u017eulov\u00e9m lomu v obci H\u0159im\u011b\u017edice, re\u017e\u00edrovan\u00e9 agenturou LIP PRODUCTION. Hlavn\u00edm protagonistou spotu a z\u00e1rove\u0148 hlavn\u00ed tv\u00e1\u0159\u00ed zna\u010dky je Ben Cristovao, multitalentovan\u00fd zp\u011bv\u00e1k, MMA z\u00e1pasn\u00edk, vyznava\u010d adrenalinov\u00fdch sport\u016f a influencer, kter\u00fd si jde vlastn\u00ed cestou a ve stylu Desperados inspiruje lidi kolem sebe na cest\u011b za sv\u00fdmi sny. V klipu se objev\u00ed tak\u00e9 \u00fasp\u011b\u0161n\u00fd BMX jezdec Michal Farek, cestovatelka Tereza Dvo\u0159\u00e1kov\u00e1, milovnice m\u00f3dy P\u00e1ja Huda alias Miss Paulinna a Milan L\u00edpa, kter\u00fd provozuje vlastn\u00ed concept store. V dal\u0161\u00edm spotu se p\u0159edstav\u00ed mlad\u00e1 here\u010dka a tane\u010dnice Julie \u0160urkov\u00e1, jej\u00ed\u017e cesta vedla z\u00a0hodon\u00ednsk\u00e9ho drama\u0165\u00e1ku a\u017e do tane\u010dn\u00ed skupiny Yemiho A. D. a na \u010derven\u00fd koberec. <em>\u201eBoj\u00edm se v\u00fd\u0161ky, ale ne vysok\u00fdch c\u00edl\u016f. R\u00e1da p\u0159ekon\u00e1v\u00e1m sv\u00e9 hranice, stoj\u00ed to potom za to,\u201c<\/em> prozradila Julie.<\/p>\n<p>T\u00fdm mlad\u00fdch Desperados \u010d\u00edt\u00e1 na t\u00e9m\u011b\u0159 t\u0159i des\u00edtky ambasador\u016f, kte\u0159\u00ed se ztoto\u017e\u0148uj\u00ed s\u00a0kampan\u00ed a tvrzen\u00edm pro\u017e\u00edvat cestu k\u00a0c\u00edli naplno: Jdeme si za sv\u00fdmi sny. Posouv\u00e1me svoje hranice. Jedeme naplno, a\u0165 to dopadne, jak chce. Cesta je c\u00edl. Jsi taky Desperados? Sd\u00edlej sv\u016fj p\u0159\u00edb\u011bh na <a href=\"https:\/\/www.desperados.com\/cz-cz\/cestajemujcil\">www.cestajemujcil.cz<\/a>. P\u0159ipoj se k\u00a0ostatn\u00edm desper\u00e1d\u016fm a ambasador\u016fm zna\u010dky, kte\u0159\u00ed na speci\u00e1ln\u00ed microsite prozrad\u00ed, jak posouvaj\u00ed hranice. Jak je posouv\u00e1\u0161 ty?<\/p>\n<p>Desperados je jedine\u010dnou kombinac\u00ed lehce perliv\u00e9ho le\u017e\u00e1ku s p\u0159\u00edchut\u00ed tequily a ovocn\u00fdch podt\u00f3n\u016f. Chutn\u00e1 i t\u011bm, co nepij\u00ed pivo, a vyzn\u00e1v\u00e1 \u017eivotni filozofii \u010d\u00edm divo\u010dej\u0161\u00ed, t\u00edm lep\u0161\u00ed. Hlavn\u00ed v\u0161ak je u\u017e\u00edt si cestu za spln\u011bn\u00edm sv\u00fdch sn\u016f. C<em>\u00edt\u00edm s\u00edlu, c\u00edt\u00edm v\u016fli, nejsem v\u00a0c\u00edli, nejsem ani v p\u016fli<\/em>, zp\u00edv\u00e1 Ben Cristovao a p\u0159esn\u011b tak vystihuje posl\u00e1n\u00ed nov\u00e9 kampan\u011b Cesta je c\u00edl. <em>\u201eCel\u00fd \u017eivot pro n\u011bco tr\u00e9nuju, v n\u011b\u010dem z\u00e1vod\u00edm, z\u00e1pas\u00edm, n\u011bkomu konkuruji. V\u017edycky jsem cht\u011bl vyhr\u00e1t, ale nikdy jsem nevyhr\u00e1val, pr\u00e1v\u011b proto\u017ee m\u011b nebavila ta cesta k v\u00edt\u011bzstv\u00ed. Samotn\u00e1 radost z v\u00fdhry je kr\u00e1tk\u00e1 a pom\u00edjiv\u00e1,\u201c <\/em>dopl\u0148uje Ben.<\/p>\n<p>Jedn\u00edm z\u00a0vrchol\u016f letn\u00ed sez\u00f3ny a z\u00e1rove\u0148 vy\u00fast\u011bn\u00edm kampan\u011b bude 18. ro\u010dn\u00edk Desperados High Jump, otev\u0159en\u00e9 mistrovstv\u00ed \u010cesk\u00e9 republiky ve skoc\u00edch do vody ve voln\u00e9 p\u0159\u00edrod\u011b.\u00a0 Unik\u00e1tn\u00ed akce, kter\u00e1 se kon\u00e1 4. &#8211; 6. srpna 2017, spojuje extr\u00e9mn\u00ed sporty se z\u00e1bavou a hudebn\u00edm programem. P\u0159edstav\u00ed se p\u0159edn\u00ed sv\u011btov\u00ed skokani a skokanky v\u00a0cliffdivingu a na dvou podi\u00edch zahraje britsk\u00e1 djsk\u00e1 dvojice Stanton Warriors nebo projekt Smash Hifi Live. V\u00edce informac\u00ed o p\u0159ipravovan\u00fdch aktivit\u00e1ch zna\u010dky Desperados se dozv\u00edte v\u00a0dal\u0161\u00ed tiskov\u00e9 zpr\u00e1v\u011b.<\/p>\n<p>_________________________________________________________________________________<\/p>\n<p><em>Desperados je osv\u011b\u017euj\u00edc\u00ed pivo ochucen\u00e9 tequilou. Vzniklo u\u017e p\u0159ed dvaceti lety jako vzpom\u00ednka na Monsieura Fischera, na jednu z jeho nezapomenuteln\u00fdch mexick\u00fdch noc\u00ed \u2013 na jednookou krotitelku had\u016f, kter\u00e1 se chr\u00e1nila proti u\u0161tknut\u00ed pop\u00edjen\u00edm sm\u011bsi chilli, soli a tequily, na Zumu, kr\u00e1le parketu, jen\u017e k tequile p\u0159ikusoval syrov\u00e9 papri\u010dky, i na smr\u0165\u00e1ka La Parka, kter\u00fd mu serv\u00edroval tequilu se sangri\u00ed. Takhle pr\u00fd chutn\u00e1 opravdov\u00e9 Mexiko.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dka Desperados, kter\u00e1 p\u0159edstavuje kombinaci piva vyost\u0159en\u00e9ho tequilou, spou\u0161t\u00ed novou kampa\u0148 Cesta je c\u00edl. Party drink Desperados rozj\u00ed\u017ed\u00ed akci v\u00a069 zem\u00edch sv\u011bta a je jasnou volbou pro ty, kte\u0159\u00ed si cht\u011bj\u00ed u\u017e\u00edvat \u017eivota pln\u00fdmi dou\u0161ky a maj\u00ed odvahu zkou\u0161et nov\u00e9 v\u011bci. Origin\u00e1ln\u00ed n\u00e1poj inspiruje lidi kolem sebe, a tak vzal za sv\u00e9 motto Cesta je&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76,65,84],"tags":[43],"class_list":["post-8659","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-novinky","category-reportaz","category-video","tag-reportaze","post_format-post-format-video","main-post"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.highjump.cz\/wp-content\/uploads\/2017\/07\/HIGHJUMP_2017_Skokani_V1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/posts\/8659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/comments?post=8659"}],"version-history":[{"count":2,"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/posts\/8659\/revisions"}],"predecessor-version":[{"id":8662,"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/posts\/8659\/revisions\/8662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/media\/8660"}],"wp:attachment":[{"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/media?parent=8659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/categories?post=8659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highjump.cz\/cs\/wp-json\/wp\/v2\/tags?post=8659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}